BeReal launched as the anti-Instagram, focusing solely on the user’s friends and “authenticity”.

Clubhouse introduced live audio conversations, which have been added into Twitter and LinkedIn.

Social media continuously evolves and while there is less competition in some areas, new ideas come out of new technologies or changing user preferences. The mid-2010s saw the launch of video-first apps, such as Periscope and Musical.ly, the latter of which was acquired by ByteDance in 2017 and merged into TikTok in 2018. Facebook would struggle with mobile to begin with, but acquisitions of Instagram in 2012 and WhatsApp in 2014 bolstered its position as the most popular social networking company in the world.Īs the social media market started to mature, fewer apps were launched and several either folded (Google+, Orkut, Friendster) or were reworked by new owners, in the case of MySpace and Bebo. Apple’s iPhone brought new life into the social media landscape, leading to the creation of apps like Instagram, Path, Snapchat, Keek and Vine in the early 2010s.

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